Micromax today announced its investment in HealthifyMe, a digital fitness start-up based out of Bengaluru in India. HealthifyMe focuses on calorie tracking, fitness and nutrition needs based on people's lifestyles and allow them better to manage their weight. At present HealthifyMe is a free service available on both Android and iOS. But it offers a premium tier with nutritionists, fitness trainers and yoga experts all chiming in through the app itself.
Microsoft also said that they have setup a Mergers & Acquisitions team, headed by Kumar Shah for
actively sourcing and working with startups across major technology markets such as Silicon Valley, Europe, Israel and India to bring in the best products and capabilities.
Regarding the investment, Rahul Sharma, Co-Founder, Micromax, said
The world is moving to smart devices and through these strategic investments we are ensuring that our consumers enjoy services that enrich their experience. We believe that India’s preventive healthcare needs transformational technologies. With our investment in HealthifyMe, we aim to create a technology platform to address the consumers’ wellness needs. We are very impressed with HealthifyMe’s team & product and look forward to working closely with them to build world class products for Micromax consumers. We want to invest in companies that are providing revolutionary solutions for our customers and give them scale and access to our ecosystem.
Tushar Vashisht, Co-Founder and CEO, HealthifyMe was also quite elated at the partnership with a mobile major in India saying:
We are on a mission to Healthify India and are excited to partner with Micromax looking at the possibilities they bring to the table. Together, we will help our customers eat better, get fitter and fight lifestyle issues effectively.
