Apple has announced an in-person media event on March 4 in the Global Market, calling it a “Special Apple Experience” rather than a traditional keynote. The event is expected to follow a smaller, hands-on format, aligning with reports of upcoming updates to the Mac, iPad, and iPhone lineup in the first half of the year. Selected members of the press have been invited to attend parallel sessions in New York, London, and Shanghai.
The invitation does not reveal any specific products, nor does it confirm whether the event will be livestreamed. The timing coincides with multiple reports suggesting that Apple is gearing up to introduce a series of hardware refreshes in the coming weeks.
Rumored Devices -
As per Bloomberg’s Mark Gurman, Apple is reportedly preparing several products that could be close to launch, including:
- An affordable MacBook powered by the A18 Pro chip
- A new MacBook Air featuring the M5 chip
- Updated MacBook Pro models with M5 Pro and M5 Max processors
- New Mac displays
- The iPhone 17e smartphone
- An entry-level iPad equipped with the A18 chip
- A refreshed iPad Air powered by the M4 chip
However, it remains unclear which of these devices, if any, will be unveiled or previewed at the March event.
Apple Experience: Date and Timing -
The Apple Experience is set for March 4, 2026, at 9:00 a.m. Eastern Time (6:30 p.m. IST). The sessions will take place in person across New York, London, and Shanghai, with no further details provided regarding public access or online streaming.
