LeEco today formally announced its foray in the US with new smartphones and Android-powered 4K TVs. Even though the brand is relatively unknown in the US, the company has been making great strides to get its name across. They have already established a solid marketplace in India and are now looking towards global expansion.
Even with its headstart, Xiaomi hasn't been able to make inroads into the competitive US market but LeEco has braved new waters and has gone all in. To start with they announced two smartphones: the Le Pro 3 and Le S3 and a few Android 4K TVs.
New Smartphones - Le Pro3 and Le S3
The Le Pro3 is their new flagship phone with Snapdragon 821, same as the Pixel phones with 4GB RAM and 64GB onboard storage running on LeEco's own EUI software interface built on top of Android 6.0 Marshmallow priced at $399. It has a 5.5-inch 1080p display up front and underneath the brushed metal shell, you have a large 4070 mAh battery to keep the phone ticking throughout the day. It has 16MP rear camera with f/2.0 aperture and an 8Mpf front-facing camera for selfies.
The Le S3 is something we are more familiar with, it's a rebranded Le 2 and comes with the same internals. A 5.5-inch 1080p display, Snapdragon 652 octa-core processor, 3GB RAM, 32GB onboard storage and 3000 mAh battery. The LeEco Le S3 packs a similar camera combination with a 16MP rear and 8MP selfie camera but at a more modest price of $249.
Android-powered Super4 4K TVs
LeEco also launched its range of Super4 4K TVs in the US along with their flagship 7-foot ginormous, mammoth 85-inch uMax85. The Super4 X range of TVs start at $649 for the 43-inch model and go up to $4999 for the 85-inch uMax85. All of them run on Android-based EUI software and have quad-core processors, 4GB RAM and 64GB onboard storage. Apart from their high-res panels, these new televisions also feature Harman Kardon audio.
LeEco will be selling its devices via LeMall.com in the US through flash sales. It would be interesting to see how that goes down with buyers in the country, as possibly this would be the first time they would be subjected to it. The company also announced its LeRewards initiative in the country using which you would be able to get discounts on buying devices early. There's a sweet $100 off on the Le Pro3 if you are able to buy it on the first flash sale and you can get $200 off on the TVs.
The Le Pro3 and Le S3 will be the first to go on sale starting November 2nd at 10AM PT followed by the Super 4 TVs on the same day.