
Samsung has launched its latest smartphones in the Galaxy A series, the Samsung Galaxy A57 5G and the Galaxy A37 5G in India, after global introduction. The highlight of this launch is the expansion of Samsung’s “Awesome Intelligence” AI capabilities to more affordable smartphones, along with upgrades in hardware, camera performance, and security.
Awesome Intelligence Integration -
Powered by the latest One UI 8.5, both smartphones offer a suite of AI-based tools aimed at improving productivity and creative workflows. However, feature availability may differ depending on region and carrier.

- Productivity Enhancements - The Voice Recorder app now includes a Voice Transcription feature capable of converting and translating call recordings and voicemails into text. AI Select, available through the Edge Panel, enables text extraction, content creation, and seamless Drag & Drop functionality within Multi-Window mode.
- Photo and Video Editing - The updated Object Eraser delivers more natural background edits. The Galaxy A57 5G exclusively introduces the “Best Face” feature to refine group photos captured in burst mode, along with an “Auto Trim” tool for simplified video editing.

- Search and Smart Assistance - Both devices support Circle to Search with Google, now upgraded with multi-object recognition within a single image. They also feature enhanced Bixby integration for system controls and Gemini support for handling complex actions across built-in and third-party apps.
Camera Capabilities -
The Galaxy A57 5G and A37 5G are equipped with a triple-camera setup centered around a 50MP primary sensor, complemented by an ultra-wide lens and a 5MP macro camera.

- Low-Light Performance - Both devices feature upgraded Image Signal Processors (ISP) and enhanced Nightography for better photography and video recording in dim environments.
- A57 5G Improvements - The A57 5G benefits from faster shutter speeds, advanced noise reduction, and improved contrast optimization in challenging lighting. AI-driven subject detection further enhances portrait shots with refined background separation.
Hardware and Performance -
Leading the series, the Galaxy A57 5G features a slimmer build, glossy finish, and upgraded CPU, GPU, and NPU for improved overall performance.

- Battery and Charging - It packs a 5,000mAh battery that Samsung claims can deliver up to two days of usage. The device supports Super Fast Charging 2.0, reaching approximately 60% charge in around 30 minutes.
- Cooling and Display - A 13% larger vapor chamber ensures sustained performance during demanding tasks. The phone also sports a Super AMOLED+ display with Vision Booster technology for enhanced brightness and outdoor visibility.
- Durability - Both the Galaxy A57 5G and Galaxy A37 5G come with an IP68 rating, offering resistance against dust and water.
Security and Software Support -
Samsung has extended software support for the new Galaxy A series, promising up to six generations of Android OS and One UI updates, along with up to six years of security patches.
Security is reinforced by Knox Vault, Samsung’s hardware-based protection system. Additional privacy tools include a Security & Privacy Dashboard, Auto Blocker, Theft Protection, and a new Private Album feature within the Gallery app. The devices also introduce proactive Privacy Alerts to monitor location access and safeguard sensitive data.

Samsung Galaxy A57 5G and Galaxy A37 5G Specifications -
| Samsung Galaxy A57 5G | Samsung Galaxy A37 5G | |
| Display | 6.7-inch FHD+ Super AMOLED Infinity-O HDR Display, 120Hz refresh rate, up to 1200 nits HBM, up to 1900 nits peak brightness, Corning Gorilla Glass Victus+ | 6.7-inch FHD+ Super AMOLED Infinity-O HDR Display, 120Hz refresh rate, up to 1200 nits HBM, up to 1900 nits peak brightness, Corning Gorilla Glass Victus+ |
| Processor | Up to 2.9GHz Octa-Core Exynos 1680 (4nm) with AMD Xclipse 550 GPU | Up to 2.75GHz Octa-Core Exynos 1480 with AMD Xclipse 530 GPU |
| RAM & Storage | 8GB / 12GB RAM; 128GB / 256GB / 512GB storage | 8GB / 12GB RAM; 128GB / 256GB storage |
| OS/UI | Android 16 with Samsung One UI 8.5 | Android 16 with Samsung One UI 8.5 |
| SIM | Dual SIM (nano + nano) | Dual SIM (nano + nano) |
| Rear Camera | 50MP (f/1.8, OIS) + 12MP Ultra-wide (f/2.2) + 5MP Macro (f/2.4), LED flash | 50MP (f/1.8, OIS) + 8MP Ultra-wide (f/2.2) + 5MP Macro (f/2.4), LED flash |
| Front Camera | 12MP (f/2.2) | 12MP (f/2.2) |
| Security | In-display Fingerprint sensor | In-display Fingerprint sensor |
| Audio | USB Type-C audio, Stereo speakers | USB Type-C audio, Stereo speakers |
| Durability | IP68 Dust and Water Resistant | IP68 Dust and Water Resistant |
| Dimensions & Weight | 161.5 x 76.8 x 6.9mm; 179g | 162.9 x 78.2 x 7.4mm; 196g |
| Connectivity | 5G SA/NSA, 4G VoLTE, Wi-Fi 6E 802.11ax (2.4GHz + 5GHz), Bluetooth 6.0, GPS + GLONASS, USB Type-C, NFC | 5G SA/NSA, 4G VoLTE, Wi-Fi 802.11ac (2.4GHz + 5GHz), Bluetooth 5.3, GPS + GLONASS, USB Type-C, NFC |
| Battery | 5000mAh (typical) with 45W fast charging | 5000mAh (typical) with 45W fast charging |
Pricing and Availability -
The Galaxy A57 5G comes in Awesome Navy, Awesome Icyblue, and Awesome Lilac color options. Meanwhile, the Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, and Awesome Graygreen finishes.
The smartphones are now open for pre-orders through Samsung Exclusive Stores, partner retail outlets, Samsung.com, and online platforms such as Amazon.in. Official sales will begin on April 10th.
Samsung Galaxy A37 Prices are -
- 8GB RAM/128GB storage version - Rs. 41,999
- 8GB RAM/256GB storage version - Rs. 47,999
- 12GB RAM/256GB storage version - Rs. 52,999
Samsung Galaxy A57 Prices are -
- 8GB RAM/128GB storage version - Rs. 56,999
- 12GB RAM/256GB storage version - Rs. 62,999
Launch Offers are -
- Rs. 3,000 instant discount on full payment or EMI transactions using HDFC, ICICI, SBI, and Axis Bank credit cards, including UPI cashback options.
- 24-month zero-interest EMI plan with zero down payment.
- Rs. 3,000 additional exchange bonus on trading in an old device.
