Sony India has launched the new Sony BRAVIA 3 II TV series in India, further expanding its premium smart TV portfolio with advanced AI-based picture processing, immersive audio technologies, and enhanced gaming capabilities.
Sony BRAVIA 3 II -
The Sony BRAVIA 3 II is powered by the company’s AI XR Processor™, designed to analyse content in a way that mimics human vision and hearing. The processor adjusts visuals in real time to enhance depth, colour precision, contrast, and overall clarity, delivering a more realistic viewing experience.
Sony says the television is built to offer a balanced combination of high-quality visuals, immersive sound, and gaming-focused features. It is also optimized to maintain smoothness and clarity during fast-paced scenes, including sports broadcasts and action-heavy content.
Key Features and Specifications -
- XR Triluminos Pro technology for a wider colour gamut and enhanced contrast
- XR Clear Image for noise reduction and improved sharpness
- Motionflow XR for smoother motion handling in fast-moving scenes
- Support for Dolby Vision, Dolby Atmos, and DTS:X formats
- 4K 120Hz gaming support through HDMI 2.1
- ALLM and VRR support for lower latency and smoother gameplay
- Dedicated Game Menu for quick access to gaming settings
- PS5 optimization features along with PS Remote Play support
- Four HDMI 2.1 ports for connectivity
- Google TV platform with voice search and personalized recommendations
- Compatibility with Apple AirPlay 2, Google Cast, Alexa, and Apple HomeKit
- Google Gemini AI integration planned through a future OTA update
For gamers, the BRAVIA 3 II also supports Dolby Vision Gaming and HDR optimization, aimed at improving brightness, colour depth, and contrast for a more immersive gaming experience.
On the software side, the TV runs Google TV, providing access to a wide range of streaming apps, curated recommendations, and Google Assistant voice controls. The platform also supports integration with multiple smart home ecosystems.
Sony is additionally bundling access to Sony Pictures Core, which offers studio-quality streaming including IMAX Enhanced titles. The service uses Pure Stream technology with bitrates up to 80 Mbps for higher-quality playback and includes five complimentary movie credits valid for 12 months.
Sony BRAVIA 3 II Specifications -
| Models | 55-inch (K-55XR35M2), 65-inch (K-65XR35M2), 75-inch (K-75XR35M2), 85-inch (K-85XR35M2) |
| Display | 4K UHD LCD, Direct LED, 100Hz refresh rate, XR Processor, XR Triluminos Pro, XR Clear Image, Motionflow XR 400, HDR10, HLG, Dolby Vision |
| Audio | 20W 2-channel audio output, Bass Reflex + X-Balanced speakers, Dolby Atmos, DTS:X |
| Gaming Features | 4× HDMI 2.1 ports, 4K 120Hz, VRR, ALLM, eARC, Dolby Vision Gaming, Game Menu, PS5 optimizations |
| Smart TV Features | Google TV, Google Assistant, Chromecast, Apple AirPlay, Apple HomeKit, Sony Pictures Core (5 credits / 12 months), Google Gemini support via OTA update |
| Connectivity | Wi-Fi 6, Bluetooth 5.3, 2× USB ports, LAN, RF input, Satellite input |
| Design | Flush Surface Bezel, Black finish, Slim T-Shape stand (75-inch and 85-inch variants) |
| Power | 0.5W standby power consumption, Eco Dashboard 2, Power Saving Mode |
| TV System | DVB-T2, DVB-S2, Analog B/G |
| Accessibility Features | TalkBack, Audio Description, Subtitle support, Voice Control, Colour inversion, and correction tools |
| In the Box | TV unit, Voice Remote, batteries, AC power cord, quick setup guide, operating instructions, table stand (75-inch and 85-inch models) |
Pricing and Availability -
The Sony BRAVIA 3 II series will go on sale in India starting May 2026 through Sony retail stores, Sony Exclusive outlets, ShopAtSC, leading e-commerce platforms, and major consumer electronics retailers.
- 55-inch model: Rs. 99,990 (MRP Rs. 1,59,900) – available from May 2026
- 65-inch model: Rs. 1,24,990 (MRP Rs. 1,99,900) – available from May 2026
- 75-inch model: Rs. 1,79,990 (MRP Rs. 2,89,900) – available from May 2026
- 85-inch model: Rs. 3,05,990 (MRP Rs. 5,19,900) – launching in August 2026
Sony has also confirmed that a 100-inch variant will be introduced between July and August 2026, further expanding the company’s premium large-screen TV portfolio.
