Sony India has launched its latest flagship premium television for 2026 and the newest addition to the BRAVIA lineup, the Sony BRAVIA 9 II in India. The latest model expands Sony's premium TV portfolio with advancements in brightness management, colour accuracy, and overall picture quality for both dark and well-lit viewing environments.
True RGB Display and AI-Powered Processing
The BRAVIA 9 II, along with the BRAVIA 7 II, is the first in the BRAVIA series to feature True RGB LED technology. Powered by Sony's RGB Backlight Master Drive Pro, the system independently controls the red, green, and blue LEDs, allowing light to be generated with greater precision for improved colour purity and image accuracy.
Key display enhancements include:
- Sony's highest-ever colour volume on a BRAVIA television.
- Advanced brightness control with reduced blooming.
- Deeper blacks and enhanced contrast.
- Improved viewing angles with consistent picture quality.
- More accurate colour reproduction, even in bright environments.
- Cleaner primary light generation before reaching the display panel.
Image processing is handled by the Cognitive Processor XR, which uses AI-based scene analysis to optimize colour, brightness, and contrast in real time while preserving the creator's original intent.
Additional picture enhancement technologies include:
- XR Contrast Booster
- RGB Triluminos Max
- Luminance Booster Pro
- Smooth Colour Gradation
Bright-Room Viewing and Audio Experience
The BRAVIA 9 II features Immersive Black Screen Pro, a low-reflection display designed to minimize glare while maintaining deep blacks and detailed shadow reproduction, even in brightly lit rooms.
Audio highlights include:
- Acoustic Multi-Audio+ with sound-positioning tweeters.
- Up-firing beam tweeters for directional sound.
- Full-range speakers for balanced audio output.
- Voice Zoom 3 for AI-powered dialogue enhancement.
- 3D Surround Upscaling for a more immersive surround sound experience.
Smart TV Features
The BRAVIA 9 II runs on Google TV, bringing together streaming apps, live content, and games in a single interface. It also supports Ambient Optimization, which automatically adjusts picture and sound settings based on room lighting conditions and the viewer's position.
Smart features include:
- Gemini for Google TV (available through a future OTA update).
- My Cinema mode provides an optimized movie viewing experience.
- Studio Calibrated modes for Netflix, Prime Video, and Sony Pictures Core.
Sony Pictures Core
The television also includes access to Sony Pictures Core, offering premium streaming features such as:
- IMAX Enhanced movie titles.
- Pure Stream near Blu-ray quality streaming.
- Ten complimentary movie credits valid for 24 months.
Premium Design
The BRAVIA 9 II features an Immersive Frame design with a wave-textured bezel, a Mirage Stand, and concealed cable management for a clean floating-screen appearance.
The bundled Inclusive Premium Remote supports USB Type-C charging, backlit buttons for easier operation in low light, and Find My Remote functionality.
Sony BRAVIA 9 II and BRAVIA 7 II Specifications -
| Category | BRAVIA 9 II | BRAVIA 7 II |
|---|---|---|
| Models | K-75XR90M2 (75"), K-85XR90M2 (85") | K-55XR70M2 (55"), K-65XR70M2 (65"), K-75XR70M2 (75"), K-85XR70M2 (85") |
| Display | 4K UHD (3840 × 2160), LCD, RGB LED backlight, 120Hz | 4K UHD (3840 × 2160), LCD, RGB LED backlight, 120Hz |
| Picture | XR Processor, HDR10 / HLG / Dolby Vision, XR Contrast Booster 40, Luminance Booster Pro, RGB Triluminos Max, Immersive Black Screen Pro, X-Wide Angle Pro | XR Processor, HDR10 / HLG / Dolby Vision, XR Contrast Booster 20, Luminance Booster, RGB Triluminos Max, Smooth Colour Gradation, X-Wide Angle Pro |
| Audio | 80W, Acoustic Multi-Audio+, 8 speakers, Dolby Atmos, DTS:X, Voice Zoom 3, 3D Surround Upscaling | 40W, Acoustic Multi-Audio / Acoustic Multi-Audio+, 4–6 speakers, Dolby Atmos, DTS:X, Voice Zoom 3 |
| Smart TV | Google TV, Chromecast, Apple AirPlay, Studio Calibrated modes, Ambient Optimization, Sony Pictures Core (10 credits / 24 months), Gemini OTA update | Google TV, Chromecast, Apple AirPlay, Studio Calibrated modes, Ambient Optimization, Sony Pictures Core (10 credits / 24 months), Gemini OTA update |
| Connectivity | 4 × HDMI 2.1 (4K120, VRR, ALLM, eARC), 2 × USB, Wi-Fi 6, Bluetooth 5.3 | 4 × HDMI 2.1 (4K120, VRR, ALLM, eARC), 2 × USB, Wi-Fi 6, Bluetooth 5.3 |
| Design | Immersive Frame, Mirage Stand, Aluminium Black finish, Premium Remote (USB Type-C, backlit, Find My Remote) | Immersive Frame, Mirage Stand, Black finish, Standard Remote |
| Sizes | 75", 85" | 55", 65", 75", 85" |
Pricing and Availability
The Sony BRAVIA 9 II and BRAVIA 7 II are available in screen sizes ranging from 55 inches (140cm) to 85 inches (215cm) across India.
The televisions can be purchased through the following channels:
- Sony Centre and Sony Exclusive stores
- ShopatSC.com
- Leading retail outlets
- Major e-commerce platforms
Pricing
| Model | Screen Size | MRP (INR) | Best Buy Price (INR) | Availability |
|---|---|---|---|---|
| BRAVIA 9 II | 75-inch (190cm) | ₹8,39,900 | ₹5,39,990 | From June 29, 2026 |
| BRAVIA 9 II | 85-inch (215cm) | ₹9,89,900 | ₹6,69,990 | From June 29, 2026 |
| BRAVIA 7 II | 55-inch (140cm) | ₹3,59,900 | ₹2,21,990 | Available now |
| BRAVIA 7 II | 65-inch (165cm) | ₹4,39,900 | ₹2,74,990 | Available now |
| BRAVIA 7 II | 75-inch (190cm) | ₹6,19,900 | ₹4,19,990 | Available now |
| BRAVIA 7 II | 85-inch (215cm) | ₹7,19,900 | ₹5,29,990 | Available now |
