Coolpad had already announced its entry to India with its Dazen brand and now it has entered into exclusive partnership with Snapdeal. Coolpad has roped in Varun Sharma as the CEO in India who said about the partnership:
The Indian smartphone consumer today is consistently pushing the envelope on value proposition. With Coolpad Dazen, we want to lead the next wave of disruption in the Indian smartphone market, with high quality devices, game-changing specs and innovation designed specially for our Indian customers. This is possible because of our relentless focus on innovation with our in-house R&D and immense manufacturing scale.
Tony Navin, SVP of Electronics and Home at Snapdeal added:
We are excited to be partnering with one of China’s leading smartphone manufacturers, Coolpad as they enter the Indian market. The brand is renowned for high quality products and has been first-to-market with many innovations including curved screen phone, dual rear camera and unibody inside phone. At Snapdeal, we are committed to making Coolpad’s maiden launch in India a big success. We are positive that we will see a tremendous response from our wide user base towards this launch.
Coolpad Dazen will be launching some budget 4G LTE devices in India as well but at present there is not much information as to which devices or at what price-points we will see these devices come by. Nevertheless, 4G space in India is heating-up even if the networks are not yet up and running.
Airtel recently switched on 4G LTE networks in Hyderabad, Visakhapatnam and we might see some more regions added soon.
