Phone Comparison - HTC Desire 728 Dual Sim vs HTC One X9 vs HTC Desire 10 Lifestyle
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| Manufacturer | HTC | HTC | HTC |
| Announced | June 2015 | December 2015 | September 2016 |
| Status | Coming Soon - June 2015 | Available - January 2016 | Available - September 2016 |
| Price | Rs. 12,999 ($191.16) [Similarly Priced] | Rs. 21,810 ($320.74) [Similarly Priced] | Rs. 15,990 ($235.15) [Similarly Priced] |
| Colors | Gray, White, Blue, Pink | Black, White | White, Black |
| Form Factor | Candybar | Candybar | Candybar |
| Dimension |
157.9 x 77.8 x 7.87 mm (6.22 x 3.06 x 0.31 in) |
153.9 x 75.9 x 8 mm (6.06 x 2.99 x 0.31 in) |
156.9 x 76.9 x 7.7 mm (6.18 x 3.03 x 0.3 in) |
| Weight | 153 g (5.4 oz) | 170 g (6 oz) | 155 g (5.47 oz) |
| 2G Network | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 |
| 3G Network | HSDPA 900 / 1900 / 2100 | HSDPA 850 / 900 / 1900 / 2100 | HSDPA |
| 4G Network | LTE | LTE band 1(2100), 3(1800), 5(850), 7(2600), 8(900), 28(700), 38(2600), 39(1900), 40(2300), 41(2500) | LTE |
| Messaging | SMS, MMS, EMail, IM | SMS, MMS, Push Mail, EMail | SMS, MMS, EMail, IM |
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| OS | Android OS, v5.1 (Lollipop) | Android OS, v6.0 (Marshmallow) | Android OS, v6.0 (Marshmallow) |
| Processor | Octa-core 1.3 GHz Cortex-A53, Mediatek MT6753 | Octa-core Cortex-A53, Mediatek MT6795 Helio X10 | 1.6GHz Cortex-A7, Snapdragon 400 |
| GPU | Mali-T720MP3 | PowerVR G6200 | Adreno 305 |
| RAM | 2 GB | 3 GB | 2 GB |
| Internal Memory | 16 GB | 32 GB | 16 GB |
| External Memory | microSD, up to 128 GB | microSD, up to 200 GB | microSD, up to 1TB |
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| Type | Super LCD2 Capacitive Touchscreen | Capacitive touchscreen, Corning Gorilla Glass | Capacitive Touchscreen |
| Colors | 16M colors | 16M colors | 16M colors |
| Size | 5.5 inches | 5.5 inches | 5.5 inches |
| Resolution | 720 x 1280 pixels (267 ppi) | 1080 x 1920 pixels (401 ppi) | 720 x 1280 pixels (267 ppi) |
| Screen-to-Body Ratio | 67.89% | 71.22% | 69.13% |
| Multi-Touch |  |
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| 3.5mm Jack | |
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| Radio | FM Radio | - | To be confirmed |
| Games | Yes + Downloadable | Yes + Downloadable | Yes + Downloadable |
| Loud Speaker | |
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| Rear Camera | 13 MP, 4208 x 3120 pixels | 13 MP, 4128 x 3096 pixels | 13 MP |
| Flash | LED Flash | Dual-LED (Dual Tone) | Dual-LED (dual Tone) |
| Features | Auto focus, BSI Sensor, Geo-tagging, Touch Focus, Face Detection, HDR, Panorama | Autofocus, Geo-tagging, Touch Focus, Face Detection, Panorama, HDR | Laser Autofocus, f/2.2, OIS, Geo-tagging, Touch Focus, Face Detection, HDR, Panorama |
| Video | 1080p@30fps | 2160p@30fps | 1080p@30fps |
| Front Camera | 5 MP, 1080p, BSI Sensor [Similar] | 5 MP, f/2.8, 34mm, 1080p@30fps [Similar] | 5 MP, OIS, 1080p [Similar] |
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| GPRS | Yes | Yes | Yes |
| Edge | Yes | Yes | Yes |
| 3G | HSPA 42.2/5.76 Mbps, LTE Cat4 150/50 Mbps | HSPA, LTE | HSPA, LTE |
| Bluetooth | v4.0, A2DP, LE | v4.1, A2DP, apt-X | Yes |
| Wi-Fi | Wi-Fi 802.11 a/b/g/n, dual-band, Wi-Fi Direct, hotspot | Wi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi Direct, DLNA, hotspot | Yes |
| USB | microUSB v2.0, USB Host | microUSB v2.0 | microUSB v2.0 |
| GPS | Yes, with A-GPS, GLONASS | Yes, with A-GPS, GLONASS, BDS | Yes, with A-GPS, GLONASS |
| Browser | HTML5 | HTML5 | HTML5 |
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| Internal | 16 GB, 2 GB RAM | 32 GB, 3 GB RAM | 16 GB, 2 GB RAM or 32 GB, 3 GB RAM |
| Expandable Storage | microSD, up to 128 GB | microSD, up to 200 GB | microSD, up to 1TB |
| USB OTG | Supported | - | - |
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| Fingerprint | |
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| Proximity Sensor | |
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| Accelerometer Sensor | |
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| NFC | |
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| Type | Non-removable Li-Po Battery | Non-removable Li-Ion Battery | Non-removable Li-Ion battery |
| Capacity | 2800 mAh | 3000 mAh | 2700 mAh |
| Stand by | Up to 485 h (3G) | - | - |
| Talk Time | Up to 21 h (3G) | Up to 15 h (3G) | - |
