OnePlus has officially confirmed the launch of its latest flagship 5G smartphones OnePlus 9 Series globally on March 23rd, after the teaser. The company has also announced a partnership with legendary camera manufacturer Hasselblad to co-develop the next generation of smartphone camera systems for future OnePlus flagship devices for three-year starting with the OnePlus 9 Series.
According to the company, its imaging team has been collaborating very closely with Hasselblad R&D – spending countless hours working together to re-imagine and re-define the approach to color accuracy on OnePlus smartphones. It also created an entirely new color solution – Natural Color Calibration with Hasselblad – that will now serve as our new standard for color calibration for future OnePlus smartphone camera systems.
The new Hasselblad Pro Mode brings Hasselblad’s class-leading sensor calibration to a smartphone for the first time, resulting in incredibly accurate and natural color for a solid foundation for post-editing, as per the company. Hasselblad Pro Mode has been revamped with a new user interface based on Hasselblad’s image processing software to give users an authentic Hasselblad look and feel. It also allows for an unprecedented amount of control for professional photographers to fine-tune their photos, with the ability to adjust ISO, focus, exposure times, white balance, and more. Users can also use a 12-bit RAW format for even richer colors and higher dynamic ranges.
OnePlus has also announced its plans to invest more than US$ 150 million over the next three years to continue upscaling and improving our imaging capabilities to deliver cutting-edge camera technologies that meet your growing expectations.
- Further developing four major research and development labs around the world, including two innovative imaging labs based in the United States and Japan.
- Pioneering new areas of smartphone imaging technology for future OnePlus camera systems, such as a panoramic camera with a 140-degree field of view, T-lens technology for lightning-fast focus in the front-facing camera, and a freeform lens – to be first introduced on the OnePlus 9 Series – that practically eliminates edge distortion in ultra-wide photos.
The OnePlus 9 Series will use a custom Sony IMX789 sensor for the largest and most advanced main camera sensor ever on an OnePlus device. I’m confident the professional photographers among you will appreciate the 12-bit RAW support, giving you more room for additional post-editing than ever before. The Hasselblad Camera for Mobile will also offer improved HDR video recording, as well as support for capturing 4K video at 120 fps and 8K at 30 fps.
The OnePlus 9 Series global launch event will be streamed online on March 23 at 10:00 AM EDT / 2:00 PM GMT / 3:00 PM CET / 7:30 PM IST at https://www.oneplus.com/launch. We should know more details and the exact price of the phones when it goes officially launch on March 23.
