Motorola introduced the Razr 40 Ultra in colors like Glacier Blue, Infinite Black, and Viva Magenta, as well as the Edge 40 Neo in Caneel Bay, Black Beauty, and Soothing Sea earlier this year. Today, the company unveiled these smartphones in the new Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz.
The Pantone Color of the Year, declared by the Pantone Color Institute, is an educational initiative exploring the symbolic significance of color. This year marks the 25th anniversary of the Pantone Color of the Year program, and the chosen color is PANTONE 13-1023 Peach Fuzz.
Described as a velvety gentle peach hue, PANTONE 13-1023 Peach Fuzz exudes a cozy, tender essence that embodies feelings of togetherness, community, and collaboration, according to the company. The selection of PANTONE 13-1023 Peach Fuzz aligns with Motorola's mission to make technology more accessible and assist consumers in using technology to connect intentionally.
In choosing devices to showcase PANTONE 13-1023 Peach Fuzz, Motorola considered the color's message, emphasizing the power of human connection. The company found that the Motorola Razr 40 Ultra/Motorola Razr+ and Motorola Edge 40 Neo embodied this mentality, added Motorola.
The phones retain their original prices, as the only modification is in the color options. The phones have commenced their rollout in specific markets globally and are anticipated to begin shipping from December 12th. With teasers already emerging in India, an official launch in the country can be expected soon.