HTC has decided to give its flagship smartphone, the HTC 10 a price cut in India. The phone was launched in India at a price of Rs. 52990 and will now be available for Rs. 47990. That's a price drop of Rs. 5000 in 5 months of launch.
Even though HTC has just reduced the price of the phone to Rs. 47990, it has been available for less in the offline market in India. Given the not-so-great reception of the smartphone in the country, the move does make sense.
HTC wasn't having a great time till Google infused new hope and funds in the form of the Google Pixel and Pixel XL smartphones. The company's prospects look good in view of recent developments. Still the core issues with HTC smartphones haven't gone away.
HTC 10 Key Specifications
- 5.2 inches WQHD Display (1440 x 2560 pixels, 565 ppi)
- Dual-core 2.15 GHz Kryo & dual-core 1.6 GHz Kryo, Qualcomm MSM8996 Snapdragon 820 Processor
- Android OS, v6.0.1 (Marshmallow)
- Internal storage 32/64 GB, 4 GB RAM
- Expandable storage with microSD card up to 200 GB (dedicated slot)
- 12 MP primary camera f/1.8 aperture, 4K video recording, Dual-LED (Dual Tone)
- 5 MP, f/1.8 aperture front facing camera
- Fingerprint Sensor
- 4G LTE, Dual SIM, NFC, GPS, Wi-Fi
- 3000 mAh Non-removable Li-Ion Battery
The HTC 10 is a solid smartphone, with a good display, great build quality but just decent cameras (considering the price point). Then, they also took away the stereo BoomSound speaker setup which had become a hallmark for the company's smartphones. There needs to be a balance between what needs to be added and what should be removed in order to create a smartphone that both the fans of the company as well as prospective buyers would appreciate. This is where HTC is faltering, lack of a clear direction.
Then there's pricing as well.