SmartOwner: Taking the pain out of property investments in India

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Property investments in India are on the rise, with 70% of Indian household’s wealth located in real estate. However, investing in the right property can be a complicated and cumbersome process. It requires substantial funds, the perfect location, extensive title verification, and a bit of luck.

One company wants to change all that. 

SmartOwner, founded in 2012 in Bengaluru, has been spearheading the wave of smart investments in real-estate in India. They are the largest marketplace for property investments and were recently ranked among the top 100 fastest growing companies in the entire Asia Pacific region.

The process of sourcing, vetting and getting the best discounts on properties is done entirely by the SmartOwner team, so that investors can effortlessly profit from India’s real estate boom. SmartOwner negotiates deals with grade-A developers, offering investors institutional-grade opportunities accessible at the click of a button. They get rid of all the hassle, legal formalities and red tape typically associated with property investment. The company has also established a resale division where you can sell your property to make a profit.

A Simple and Transparent Process

After a rigorous due diligence process, the company funds a sizeable part of a project. This gives them leverage over the project and exclusive terms for their clients. Accordingly, SmartOwner clients get access to deal that would never have been available otherwise. In several cases, such as projects in their pre-launch phase, customers can get discounts of up to 30% over the market rate. 

These deals are discretized and passed on to the company’s clients, who can simply send in the funds and watch their money grow. A proprietary control panel on the website lets you track your investments in real-time. As mentioned earlier, the resale division of the company also helps you exit an investment effortlessly, turning real estate into a turn-key investment. 

The company saw 80% re-investment rate with its current client base, which is a testament in itself. The flexibility of taking part in such high-ticket transactions with the ease SmartOwner provides is what has been bringing clients back to the company. 

The growth in the segment has also been attributed to India’s status as the fastest-growing economy of the world. It is expected that by 2028, India will be the world’s third largest economy. Vikram Chari, SmartOwner’s CEO, is bullish on the Indian real-estate market and the company’s basic business model. Given the penchant Indians have for real-estate as an investment class, SmartOwner will have a place in that future.


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